The overarching theme of the National Health Communication Strategy (NHCS) is Moyo ndi Mpamba: Usamalireni! (Life is Precious: Take Care of it ). The NHCS is anchored in the Social Ecological Model of Communication and selected behavior change theories.
Utilizing the Life Stages Approach, it promotes healthy choices at critical junctures in life based on what is most important and meaningful to people at those times. The ultimate aim of the National Health Communication Strategy is not only to reduce mortality and morbidity rates but also to build a nation of individuals who have the knowledge, skills and motivation to make healthy choices and strengthen the health and well-being of communities across the country.
The NHCS has adopted the Moyo ndi Mpamba: Usamalireni theme with its focus on wellness, not merely the absence of disease, as the primary unifying concept. It makes use of all
available communication channels—mass media, traditional media, mobile phones,social media, community mobilization and interpersonal communication.