Managers

This is a  series of first person experiences of love, struggle, doubt, happiness and strength. Four people candidly share their real stories. Four artists have worked with the storytellers to create original artwork inspired by their stories.

The Behavioral Drivers Model was developed to contribute to change the way people understand Social and Behavior Change and invest resources, and to renew the push for evidence-based programming as our guarantee of the highest standards of practice. 

Social and behavior change (SBC) for service delivery refers to using SBC processes and techniques to motivate and increase uptake and/or maintenance of health service-related behaviors among intended audiences. SBC for service delivery is distinguished by its focus on service interactions: the use of SBC to motivate clients to access services (before services); to improve the client-provider interaction (during services); and to boost adherence and maintenance (after services). The concept includes considerations of social and cultural norms that impact service use (or non-use) and delivery, the physical environment in which services are delivered, and the communication that takes place between a client and provider.

In 2016, with funding from the Bill and Melinda Gates Foundation and the Children’s Investment Fund Foundation, PSI launched Adolescents 360 (A360), a 4.5-year program that works directly with young people to develop and deliver interventions that aim to increase demand for, and voluntary uptake of, modern contraception among girls aged 15-19 in Ethiopia, Nigeria, and Tanzania. This technical brief presents the case of Smart Start, A360’s intervention in Ethiopia, offering lessons for similar AYSRH programs seeking to design and implement scalable, sustainable, community-based programming for adolescents.

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