Malawi

In 2011, the Support for Service Delivery Integration (SSDI)-Communication was implemented by JHU/CCP in collaboration with Save the Children. SSDI-Communication developed and disseminated behavior change communication materials on 6six priority health areas- family planning and reproductive health, malaria, HIV/AIDS, maternal, neonatal and child health, nutrition, and WASH.

The project conducted formative research to systematically define a behavioral problem, drawing from health facility observations, interviews with key stakeholders, and discussions with partners. These insights led Breakthrough ACTION to develop the following behavioral problem statement: Providers do not counsel postpartum women on the full range of contraceptive methods in a way that women internalize. We want providers to consistently provide comprehensive FP counseling that resonates with their clients.

“Tasankha” was a multi-media effort under the BRIDGE II Project, a USAID-funded five year behavior change communication program focused on promoting normative behavior change and increasing HIV preventive behaviors among the adult population in 11 districts in the southern region of Malawi,

BRIDGE I 

The Malawi BRIDGE 1 Project, 2004-2009, was aimed at reducing new HIV infections in the country by engaging Malawians to protect themselves against HIV, assisting stakeholders in moving from talk to action, and helping communities create a more helpful future through ‘Nditha’ meaning ‘I Can’ brand. BRIDGE was designed to energize change in the way Malawians think and speak about HIV/AIDS and more importantly, in how they act.

Findings from BRIDGE I showed that exposure to the program led to improvements in factors that influence behavior, such as couple communication, efficacy to remain faithful, and community vibrancy. Creating a sense of hope, self-efficacy and community responsiveness were critical achievements in BRIDGE I

UNICEF with support from UKAid is influencing children in Malawi to practice 5 key actions to prevent COVID-19: frequent handwashing with soap, physical distancing, use of the flexed elbow when coughing and sneezing, avoiding touching the face (mouth, nose and eyes) and staying at home.

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