Documentation

During the Ebola outbreak in Liberia in 2015, the international community quickly created a series of wide-scale social behavior change communication campaigns, a typical approach in humanitarian aid. The result was that local populations were bombarded with massive but poorly-coordinated blasts of messaging on billboards, in print, on radio and TV, through health outreach workers and community organizations, via SMS and call-in hotlines.

"The internet has become a popular resource to learn about health and to investigate one's own health condition. However, given the large amount of inaccurate information online, people can easily become misinformed. Individuals have always obtained information from outside the formal health care system, so how has the internet changed people's engagement with health information?

To try to control the COVID-19 infodemic, WHO has teamed up with the United Kingdom Government to create and distribute content to combat the spread of misinformation through a series of communication campaigns. This was one of several initiatives to combat misinformation taken by WHO on its own and with partners since the start of the COVID-19 outbreak.

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