Beyond Bias: Provider Survey and Segmentation Findings

Date of Publication

2018

Pathfinder International worked with Camber Collective, YLabs, and Behavioral Economics in Reproductive Health (BERI) to implement the 3-year project (November 2016 - October 2019) to better understand and address provider bias. The primary outcome of the project is to increase access to a range of contraceptive methods offered through high quality provider-client interactions during contraceptive counseling and service provision for young people aged 15-24, regardless of marital status or parity, in targeted areas of Tanzania, Burkina Faso, and Pakistan. This report focuses on the quantitative and qualitative analysis conducted in Phases to inform provider segmentation and solution development.

Major insights of the quantitative survey results highlight a wide array of factors that influence how providers serve clients unsurprisingly demonstrate that bias exists among providers. Given the wide range of provider behavior, we conducted a segmentation analysis to understand the different sub-groups of providers that exist and the potential levers best suited to encourage positive behavior change. This approach looks beyond demographic factors, focusing more on attitudinal and behavioral characteristics.