Pakistan

From 2014-2018, the Johns Hopkins Center for Communication Programs (CCP) led the Health Communication Component (HCC) in Pakistan, an initiative that worked to improve maternal, newborn and child health and family planning in the country’s southeastern Sindh province.

This video was created to encourage co-workers to talk to one another about adhering to COVID-19 precautions. JHU CCP Pakistan is facilitating the Labor Standards Programme of GIZ Pakistan in its behavior change efforts focused on industrial workers, particularly those working in the textile sector. The well-known characters of Billo and Dhiloo, who have been featured in other videos educating the workers on other work safety topics,are back with important information regarding COVID-19.

After Corona was declared as a pandemic by WHO, multiple government agencies, development agencies, and departments needed technically accurate materials for their relevant contexts. Department for Labor and Human Resource, Government of Punjab needed something immediate for industrial workers in large scale manufacturing settings particularly the textile sector which alone employs millions of workers.

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