Segmentation is a common approach used by marketers to identify population sub-groups based on common characteristics to identify target audiences.
Researchers
This Process Brief is intended for program implementers who would like to use a participatory approach to inform program design in family planning (FP) and reproductive health (RH).
Social and behavior change (SBC) approaches target multiple levels of this ecosystem and are thus a pivotal part of family planning (FP) programming – impacting the interpersonal relationships, community structures, and social norms that guide individual behavior. Evidence based SBC interventions can increase knowledge of FP, shift attitudes and norms, and influence behaviors around contraceptive use.
“Model providers” are health workers who deliver high quality services, such as voluntary family planning (FP), despite societal and systemic obstacles. Such high-performing service providers can be identified through supervisor evaluation and confirmed through an assessment of client experience (e.g., mystery client surveys).
The use of technology for Family Planning (FP) mass media provides an opportunity to reach a large number of people with appropriate FP information, often at national scale, and allows messages to be adjusted and improved quickly based on real-time feedback.
In Côte d’Ivoire, Transform/PHARE developed and tested an intervention that captured insights from model Family Planning (FP) providers to inform recommendations to the Ministry of Health (MOH), professional associations, and FP implementing partners for replicating and facilitating the conditions for provider excellence.
Youth face many obstacles in accessing contraceptive products and services, often more than married or older individuals. These include, for example, lower access to voluntary family planning and reproductive health services, and provider bias and social norms.
Total Market Approach (TMA) is a process used to improve the performance of a market in an equitable and sustainable manner, with the goal of achieving universal coverage of products and services.
This mid-term evaluation aimed at reviewing the relevance and effectiveness of Communication for Health to inform programmatic goals for the project and to redesign strategies for the remainder of the project.
This brief offers practical guidance on how to use social listening as a tool to inform social and behavior change (SBC) programs. It is intended for global and regional SBC program implementers, evaluators, and donors in USAID priority countries.
