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During the Ebola outbreak in Liberia in 2015, the international community quickly created a series of wide-scale social behavior change communication campaigns, a typical approach in humanitarian aid. The result was that local populations were bombarded with massive but poorly-coordinated blasts of messaging on billboards, in print, on radio and TV, through health outreach workers and community organizations, via SMS and call-in hotlines.

The WHO Digital Health Flagship initiative has stated that digital technology could play a critical role during the COVID-19 pandemic by improving communications between people and health services, empowering individuals and patients, and strengthening critical public health functions including disease surveillance. The authors of this article ask whether technology also help build trust and promote vaccination within communities that are most at risk.

 

In an effort to expand public efforts to arrest the progress of the COVID-19 pandemic, the Johns Hopkins Center for Communication Programs (CCP) collaborated with mClinica, an Asian regional tech startup that develops and operates mobile platforms, to build the capacity of the pharmacy workforce in the Philippines to communicate effectively with customers about COVID-19.

 

In an effort to expand public efforts to arrest the progress of the COVID-19 pandemic, the Johns Hopkins Center for Communication Programs (CCP) collaborated with mClinica, an Asian regional tech startup that develops and operates mobile platforms, to build the capacity of the pharmacy workforce in the Philippines to communicate effectively with customers about COVID-19.

This Risk Communication and Community Engagement (RCCE) Guide serves as a guide for community health workers (CHWs), volunteers, and social mobilizers in communicating with people on COVID-19 and helping them protect themselves and others from the virus. This guide contains importance of community engagement during health crisis, how to talk to people in the community, how to protect yourself and others while on duty, and key messages that need to be conveyed to the community and to specific audience groups. 

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