Using Social Listening to Inform Integrated Social and Behavior Change Programs in Burkina Faso
Breakthrough RESEARCH, in collaboration with resource partner M&C Saatchi, is using social listening as a research strategy to understand the types of health information shared through social media in Francophone West Africa.
Social listening is the process of tracking and analyzing conversation content and related metrics for a particular topic on social media. For social and behavior change (SBC) programs, social listening can be an important tool for better understanding people’s beliefs, attitudes, and behaviors. Social listening research analyzes the content and sentiment behind messages—including misinformation—and uses that information to inform program design and adaptive management.
Using social listening to Inform Integrated SBC programs in Burkina Faso shares findings specific to Burkina Faso and discusses how this information can be used to inform integrated SBC activities in RISE II program countries.
For more information, contact Leanne Dougherty, firstname.lastname@example.org
- Using Social & Behavior Change To Improve Family Planning Outcomes / Utilisation du Changement Social et Comportemental pour Améliorer le Bilan du Planning Familial en Afrique de l'Ouest
- Social and Behavior Change Considerations for Areas Transitioning from High and Moderate to Low, Very Low and Zero Malaria Transmission
- Promoting Quality Malaria Medicines Through SBCC: An Implementation Kit
- Responding to COVID-19 in Africa: Using Data to Find a Balance
- Gender Integration in Social and Behavior Change: What Does it Take
- Factors Impacting Use of Health Services by First-time/Young parents: A Formative Research Toolkit
- The Strategic Framework for Malaria Social and Behaviour Change Communication 2018-2030
- Crisis and Outbreak Communication Pandemic Flu and Other Disasters
- Writing a Communication Strategy for Development Programmes: A Guideline for Programme Managers and Communication Officers
- How to Support Displaced Populations' Mental Health during Lockdown
- Health and Ideations of Married Female Adolescents
- Program Briefs: Changing Attitudes to Shift Contraceptive Demand
- Findings From the Merci Mon Héros Social Listening Endline Report
- USAID’s Response to the COVID-19 Pandemic in Burkina Faso – Issue 1 / USAID dans la riposte face à la COVID-19 au Burkina Faso
- Suaahara Final Dissemination Documents
September 19, 2021