Social and Behavior Change Methods

This primer is intended to help health officers employed with the United States Agency for International Development (USAID) to design and support appropriate and sustainable social marketing programs from start-up to graduation.

This paper focuses on adherence to behaviors required to reduce COVID-19 virus transmission. The authors argue that there is an urgent need to develop and evaluate interventions to promote effective enactment of these behaviors and provide a preliminary analysis to help guide this. This is relevant for the current phase of the pandemic and to reduce the risk of resurgence in months to come and of future pandemics.

The guide seeks to address questions about how we can face local communication challenges presented by the pandemic, and how communicators respond effectively to the situation through supporting our communities to cope and to protect themselves.

This paper reviews the evidence on the promise of behavioral economics to improve health outcomes through provider-facing interventions in five critical health areas. The analysis draws from the limited existing evidence base on this topic to suggest where and how behavioral economics interventions may be most impactful and where further research may contribute most to building the knowledge base.

SBC Palika Package is a capcity strengthening support material for developing, advocating, implementing, monitoring and evaluating Social Behavior Change (SBC) capacity for local-level health personnel and elected bodies.

Behavior change is complex and can be a challenging programmatic objective to achieve in any context, requiring a clear understanding of why people engage in behaviors in the first place. Tackling it from an unconventional perspective, however, may lead to fresh insights that can help inform the design of social and behavior change (SBC) programs and maximize their success.