Human-centered design (HCD) is increasingly being applied in global health programs, but its application varies widely across projects, and its documentation is limited.
Social and Behavior Change Methods
This page describes the Ecological Model of behavior change theory. It is intended to provide guidance to professionals working in social and behavior change.
The Challenge Initiative (TCI) Nigeria commenced its technical support to the government of Nigeria in late 2016. It uses an innovative, demand-driven approach that encourages cities to assume an active role in the design and implementation of high impact interventions (HIIs).
"This paper explores the ways in which digital and social media channels can be used successfully, appropriately, and responsibly to drive behaviour change in young men and women from lower socioeconomic groups.
"While evidence indicates the potential benefits of social media to behavior change communication, this paper, drawing on current literature, emphasizes the need for a strategic deployment of social media.
This page offers a link to a webinar asking important questions about using entertainment media, inlcuding social media, to shape social and behavior change.
The authors ask whether social media campaigns for health issues can break through the "noise" of the multiple messages that populate social media feeds, and if they do, how does the public's “online life” translate to “real-life” behaviors? How can one measure the effectiveness and real impact of social media campaigns?
The Social and Behavior Change (SBC) Flow Chart is a new process used to develop effective SBC activities.
Transform/PHARE (PHARE), a USAID-funded and PSI-powered social and behavior change program, worked across Benin, Burkina Faso, Côte d’Ivoire, and Niger to break down social barriers as an entry point to generate demand for voluntary family planning and reproductive health (FP/RH) care.
This webpage introduces the concept of audience segmentation and provides examples of how it was applied in the Transform/PHARE project.