Social and Behavior Change Methods

This page describes the Ecological Model of behavior change theory. It is intended to provide guidance to professionals working in social and behavior change.

The authors ask whether social media campaigns for health issues can break through the "noise" of the multiple messages that populate social media feeds, and if they do, how does the public's “online life” translate to “real-life” behaviors? How can one measure the effectiveness and real impact of social media campaigns?  

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