Malawi - Moyo ndi Mpamba Campaign Billboards

Date of Publication
2012

To promote health behavior change across the six focal health areas of the Moyo ndi Mpamba campaign and increase brand recognition, SSDI-Communication produced these billboards, along with a series of posters, leaflets, and radio spots that it disseminated on a massive scale. Moyo ndi Mpamba billboards appeared in 11 locations throughout Malawi for three years. Messages on the billboards were consistent with the messages promoted through other SSDI-Communication platforms.

SSDI-Communication supported the Ministry of Health in realizing its ambitious health promotion agenda by developing and running a multimedia, multi-level Moyo ndi Mpamba, Usamalireni (“Life is precious, take care of it”) campaign, from 2011-2016. The ultimate goal of this campaign was to promote positive health behaviors and create demand for available services across six focus health areas – HIV & AIDS; family planning; nutrition; maternal, neonatal and child health; malaria; and water, sanitation and hygiene – and with audiences across the socio-ecological landscape and all targeted life stages.