Malawi - Moyo ndi Mpamba Campaign Billboards
To promote health behavior change across the six focal health areas of the Moyo ndi Mpamba campaign and increase brand recognition, SSDI-Communication produced these billboards, along with a series of posters, leaflets, and radio spots that it disseminated on a massive scale. Moyo ndi Mpamba billboards appeared in 11 locations throughout Malawi for three years. Messages on the billboards were consistent with the messages promoted through other SSDI-Communication platforms.
SSDI-Communication supported the Ministry of Health in realizing its ambitious health promotion agenda by developing and running a multimedia, multi-level Moyo ndi Mpamba, Usamalireni (“Life is precious, take care of it”) campaign, from 2011-2016. The ultimate goal of this campaign was to promote positive health behaviors and create demand for available services across six focus health areas – HIV & AIDS; family planning; nutrition; maternal, neonatal and child health; malaria; and water, sanitation and hygiene – and with audiences across the socio-ecological landscape and all targeted life stages.
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