Sierra Leone COVID-19 Big Idea of the Week Campaign

Date of Publication

The Big Idea of the Week delves deeper into a specific COVID-related topic. Each week, Big Idea tackles a specific area of COVID-19 and provides important information, guidelines, and messages for the public.

Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication's Facebook page.

Week 1: general prevention messages for people's daily lives, including trade and inter-district travel

Week 2: overviews tips to remain safe while going back to school

Week 3: overviews the active case search process

Week 4: overviews tips to remain safe while returning to faith services

Week 5: overviews tips to remain safe as airports reopen in the country

Week 6: reviews how to wear a mask correctly

Week 7: advocates for the correct usage of masks in celebration of World Mask Week

Week 8: overviews community care centers, including what they are and when they may be important to visit

Week 9:about stigma, as well as reminding the public the importance of showing appreciation and kindness to neighbors and health care workers

Week 10:  overviews safe transportation guidelines, including mask usage, in the country

Week 11:  overviews the importance of remaining vigilant against gender-based violence during the COVID-19 pandemic

Week 12: overviews how to support girls and women during the COVID-19 pandemic

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