Aha Ye De Campaign Overview
As part of the GoodLife campaign, in June 2011 BCS and ProMPT, in partnership with the National Malaria Control Programme and the Ghana Health Service, launched the new “Aha ye de” malaria campaign. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages.
The main behavioral objectives of this campaign are to increase ITN use, improve health seeking behaviors and adherence to ACTs, and increase uptake and adherence to IPTp. The intermediate cross cutting objectives based on the parallel process theory includes increasing the threat perception of malaria while increasing benefit perception of interventions and improved social norms. This campaign also aims to expand the desirability of the ITNs as a lifestyle product, as well as a health product.
- ITN Access Indicator Snapshot
- SBCC for Malaria in Pregnancy: Strategy Development Guidance
- Plan Stratégique National de Plaidoyer en matière de lutte contre le Paludisme (PSNPP) en Côte d'Ivoire 2018-2023
- Promoting Quality Malaria Medicine through Social and Behavior Change Communication
- Prevention of Sexual Transmission of Zika Virus
- IPC for Immunization Toolkit
- ITN Access and Use Report- 2018
- Promoting Quality Malaria Medicines Through SBCC: An Implementation Kit
- Care of Mosquito Nets Toolkit
- ITN Access and Use- Mapping Net Culture in Sub-Saharan Africa