Wazazi Nipendeni (Love me, parents) Campaign Creative Brief

Johns Hopkins University Center for Communication Programs, Ministry of Health and Social Welfare Reproductive and Child Health Section (MOHSW-RCHS)

Wazazi Nipendeni (Love me, parents) is a national, multi-channel social and behavior change communication campaign in Tanzania that aims to empower pregnant women and their partners to take the steps necessary for a healthy pregnancy and safe delivery.

This creative brief outlines the key information for the campaign, including its target audiences, communication objectives, and key messages.