Kenya National EMTCT Communication Strategy 2012-2015

Source
Kenya Ministry of Health

The objectives of this strategy are to increase knowledge and awareness so that it is possible to eliminate mother to child transmission of HIV, create demand for integrated maternal, neonatal and child health services, including PMTCT and create a socially, politically and programmatically enabling environment to achieve EMTCT.

The strategy identifies primary and secondary audiences that will be targeted in this campaign. The primary audience includes women of reproductive age and their partners, pregnant women and women living with HIV. The
secondary audience includes policy makers who have a key role in ensuring appropriate policies are in place, resources are allocated, provide political leadership, commitment and accountability. 

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