Project Example

COVID-19 Billboards, Ethiopia

These billboards were produced to promote COVID-19 prevention throughout Ethiopia. Each has a different message with the theme of the campaign – Cover. Wash. Distance!

I will not be a reason for anyone’s grief. Cover. Wash. Distance.

I will not be a reason for anyone’s sickness. Cover. Wash. Distance.

I will not be a reason for anyone’s sickness. Cover. Wash. Distance.

I will not be a reason for anyone’s sickness. Cover. Wash. Distance.

Grateful for health professionals. I will not be a reason of their problems. Cover. Wash. Distance.

I will not be a reason for anyone’s grief. Cover. Wash. Distance.

Grateful for health professionals. I will not be a reason of their problems. Cover. Wash. Distance.

I will not be a reason for anyone’s sickness. Cover. Wash. Distance.

I care about the health of my people. – Let’s always cover our mouth and nose with a mask.

I care about the health of my people. Cover. Wash. Distance.

I will not be a reason for my parents’ illness. Cover. Wash. Distance.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: October 29, 2020