Adapting a Radio Magazine Program in a New Geography

Date of Publication
2020

 This how-to guide is developed for program managers who want to implement radio magazine programs that have been proven to inspire behavior change around family planning.

The original radio programs were developed for specific Nigerian cities and States and are adaptable to other locations which may not be similar to the location and language of the original program. In NURHI 2, a radio magazine programme 'Ireti Eda', developed for Oyo was adapted for broadcast in Ogun and Ondo States and was proven successful in changing family planning intention to use in those States.

This was successful because the program manager followed a process of adaptation as highlighted in this how to guide.