Project Example

Social Distancing at Grocery Stores

This poster was developed by the city of Portland, Oregon aimed at encouraging customers to keep a 6-feet distance from staff and each other.

The goal was to protect staff’s health and reduce stress by encouraging customers to keep the recommended safe distance to reduce spread of COVID-19. Several versions of the poster were tested and this one was found to be the most successful combination of visuals and message.

Source: City of Portland, Oregon

Date of Publication: July 21, 2020