Radio Health Program Promotional Materials

Source
Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

The Nepal Family Health Program (NFHP-I) was a six-year (2002-2007) bilateral activity of United States Agency for International Development, Nepal (USAID/N) with the Government of Nepal. Its overall goal was to support the Government’s long-term goal of reducing fertility and under-five mortality within the context of the National Health Policy and Second Long-Term Health Plan 1997-2017.  

In order to increase Radio Health Program (RHP) listenership, promotional materials were designed and disseminated to the selected audiences who participated in the unit quiz of Distance Education (DE) or Drama Serial (DS) radio programs and gave the correct answer to the questions asked through lottery system in all  three phases of RHP.

The promotional materials included an umbrella, flashlight, table clock, cap, bag, pen and copy with printed of RHP logo and program airing time. This small token of appreciation has been a motivating factor among the audiences to listen to the programs regularly and send their concerns, expression, thoughts and opinions in the forms of letters.

An overwhelming number of letters that the program received from the audiences demonstrated high popularity of the programs among the audiences. During the three years of RHP a total of 54,311 letters were received from DE and DS audiences from 54 districts of the country.