Technical Brief: Using Social Media to Disseminate COVID-19 Information

Date of Publication
2020

During the time of COVID-19 social media can be used to collect and address rumors or popular beliefs among target audiences, share evidence-based and timely health information, receive instant feedback on materials, conduct remote trainings, promote awareness of a project, its mission and events, and more.

As increased numbers of people search online for health information, social media platforms are leading the lightning-speed spread of both dangerous coronavirus misinformation and the correct life-saving measures individuals, families, and communities can take to reduce their risk. Public health programs must have a proactive presence in these information-sharing spaces to provide access to trusted and accurate information.

This brief offers a "Social Media Checklist" to ensure that teams throroughly consider many factors before developing a social media strategy.