Technical Brief: Using Social Media to Disseminate COVID-19 Information
During the time of COVID-19 social media can be used to collect and address rumors or popular beliefs among target audiences, share evidence-based and timely health information, receive instant feedback on materials, conduct remote trainings, promote awareness of a project, its mission and events, and more.
As increased numbers of people search online for health information, social media platforms are leading the lightning-speed spread of both dangerous coronavirus misinformation and the correct life-saving measures individuals, families, and communities can take to reduce their risk. Public health programs must have a proactive presence in these information-sharing spaces to provide access to trusted and accurate information.
This brief offers a "Social Media Checklist" to ensure that teams throroughly consider many factors before developing a social media strategy.
More Breakthrough ACTION COVID-19 Technical Briefs resources
- Technical Brief: Virtual Pretesting during COVID-19
- Technical Brief: Creating a Real-Time Rumor Management System for COVID-19
- Technical Brief: Integrating Gender in the COVID-19 Response
- Technical Brief: Socially Marginalized Groups and COVID-19
- Technical Brief: Using SMS and IVR-Based Surveys during COVID-19
- Technical Brief: Disrupting COVID-19 Stigma
- Technical Brief: Handwashing with Soap: A Key Part of the COVID-19 Response
- Technical Brief: COVID-19 Rumor Tracking Guidance for Field Teams
- Deciding to Go Out
- Communication Related Behavioural Insights for COVID-19
June 12, 2020