Hotline PSA for Healthy Women Ukraine

Date of Publication
2014

The aim of the this PSA, part of the Healthy Women Ukraine Program, was to start a general family planning and reproductive health conversation among society and promote the program's website and hotline.

The PSA shows women of various ages speaking on the phone and thanking someone who sounds like a friend for helping them determine their best family planning option. In the final shots of the PSA, it becomes clear that the person on the other end of the line is not a friend, but rather a hotline counselor. The PSA ends showing the hotline number.