Writing a Communication Strategy for Development Programmes: A Guideline for Programme Managers and Communication Officers
The Guideline is divided into two main parts: doing the analysis and developing the strategy.
It begins with advice on the analyses needed for strategy development: the development issue, the program to be supported, the participants and their behaviors, and the communication channels. The second part addresses the actual development of the strategy-taking the results of analyses to develop communication objectives and shape advocacy, social mobilization and behavior change communication accordingly. Practical advice is given to develop, design and write the strategy, ensuring participation of primary participants and the community itself.
- SBCC for Malaria in Pregnancy: Strategy Development Guidance
- Crisis and Outbreak Communication Pandemic Flu and Other Disasters
- Promoting Quality Malaria Medicines Through SBCC: An Implementation Kit
- CDC’s Guiding Principles for Public-Private Partnerships: A Tool to Support Engagement to Achieve Public Health Goals
- Integrated Management Strategy for Dengue Prevention and Control
- Social and Behavior Change Considerations for Areas Transitioning from High and Moderate to Low, Very Low and Zero Malaria Transmission
- FRP Guide to Stakeholder Engagement
- Dengue: Guidelines for Diagnosis, Treatment, Prevention and Control
- Template for Stakeholder Engagement Plan
- Social Franchising: Improving Quality and Expanding Contraceptive Choice in the Private Sector
March 25, 2019