Writing a Communication Strategy for Development Programmes: A Guideline for Programme Managers and Communication Officers
The Guideline is divided into two main parts: doing the analysis and developing the strategy.
It begins with advice on the analyses needed for strategy development: the development issue, the program to be supported, the participants and their behaviors, and the communication channels. The second part addresses the actual development of the strategy-taking the results of analyses to develop communication objectives and shape advocacy, social mobilization and behavior change communication accordingly. Practical advice is given to develop, design and write the strategy, ensuring participation of primary participants and the community itself.
- Crisis and Outbreak Communication Pandemic Flu and Other Disasters
- SBCC for Malaria in Pregnancy: Strategy Development Guidance
- Promoting Quality Malaria Medicines Through SBCC: An Implementation Kit
- CDC’s Guiding Principles for Public-Private Partnerships: A Tool to Support Engagement to Achieve Public Health Goals
- Risk Communication and Community Engagement for Zika Virus Prevention and Control
- FRP Guide to Stakeholder Engagement
- Template for Stakeholder Engagement Plan
- Integrated Management Strategy for Dengue Prevention and Control
- Dengue: Guidelines for Diagnosis, Treatment, Prevention and Control
- Stakeholder Analysis Matrix
March 25, 2019