Why is IVR Important?
This guide is aimed at businesses which use IVR for sales, but can easily be adapted and used for social and behavior change projects. It provides an overview of how interactive voice response (IVR) works, why it is used, and its advantages and disadvantages.
Included is information about:
1. Five common mistakes that could drive the "customer" away
2. Fifteen hints for improving IVR
3. How IVR works

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- SBCC for Malaria in Pregnancy: Strategy Development Guidance
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- A Field Guide to Designing a Health Communication Strategy
- Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences
- Use of an Interactive Voice Response System to Deliver Refresher Training in Senegal: Findings from Pilot Implementation and Assessment
- Project m-Maitri: Interactive Voice Response (IVR) for Parent-to-Child Transmission
- Messages for Interactive Voice Response, Nigeria
- The Use of IVR to Support Monitoring and Evaluation of Media Interventions: A Case Study of the VOTO System in Rwanda
- How Digital Health Platforms Connect Women to Maternal Health Services
December 22, 2019