Sample Audience Profile

Source
Johns Hopkins University Center for Communication Programs
Date of Publication
2015

This resource provides a sample audience profile that tells the story of a couple representative of the chosen audience. The audience profile consists of a paragraph with details on current behaviors, motivation, emotions, values, and attitudes as well as information such as age, income level, religion, sex, and where they live. The profile models the primary barriers to the desired behavior faced by the audience. It includes a name and photo to help the creative team visualize the couple.

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