Population Report: Communication for Better Health

Date of Publication
2008

This Population Report focuses on helping family planning and reproductive health program managers establish social and behavior change communication (SBCC) programs.

To meet their goals, family planning program managers must build behavior SBCC into their overall strategies. SBCC is a process that motivates people to adopt healthy behaviors and lifestyles. The report reviews the research documenting the influence of SBCC programs on people's reproductive health behavior. It also provides a summary of the main steps involved in developing strategic SBCC programs and gives guidance on how to plan for the long-term success of SBCC.

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