Leadership in Strategic Communication: Making a Difference in Infectious Disease and Reproductive Health
This is an integrated approach to learning health communication. This guide is part of a course and is designed to train the user in creating and implementing a strategic communication and leadership plan focusing on H1N1, with the understanding this issue could be translated to other topics.
This tool incorporates other tools such as the P-Process and SCOPE. This manual contains the basic information presented in each session of the course. Chapters include:
- Chapter 1 – How do we establish partnerships and coordinating mechanisms?
- Chapter 2 – What is the communication problem? (Analysis)
- Chapter 3 – What do we need to do? (Strategy Development)
- Chapter 4 – What creative approaches and materials do we need to develop?
- Chapter 5 – How do we make things happen?
- Chapter 6 – Monitoring and evaluation
- Chapter 7 – Lessons learned and re-planning

- A Field Guide to Designing a Health Communication Strategy
- Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences
- Radio and HIV/AIDS: Making a Difference [Handbook]
- JHU/CCP Pathways Models
- Learning Package for SBCC Facilitator's Guide
- Preventing HIV/AIDS among Adolescents through Integrated Communication Programming [Manual]
- Designing for Behavior Change For Agriculture, Natural Resource Management, Health and Nutrition [Workshop Curriculum]
- From Awareness to Action A Guide for District and Block-level Functionaries to Implement Behavior Change Communication Programmes
- The P-Process
- The Care Group Difference: A Guide to Mobilizing Community-Based Volunteer Health Educators
- Your Child's Health Depends on You
- Uganda Schistosomiasis Prevention Communication Campaign- Radio Monitoring Plan
- Strategic Design of Mass Media to Promote Breastfeeding
- Strategic Malaria Communication Guide for Central America
- Data on a Dime: Designing an Effective Monitoring & Evaluation Strategy on a Budget
July 23, 2021