Leadership in Strategic Communication: Making a Difference in Infectious Disease and Reproductive Health

Source
Johns Hopkins University Center for Communication Programs
Date of Publication
2013

This is an integrated approach to learning health communication. This guide is part of a course and is designed to train the user in creating and implementing a strategic communication and leadership plan focusing on H1N1, with the understanding this issue could be translated to other topics.

This tool incorporates other tools such as the P-Process and SCOPE. This manual contains the basic information presented in each session of the course. Chapters include:

  • Chapter 1 – How do we establish partnerships and coordinating mechanisms?
  • Chapter 2 – What is the communication problem? (Analysis)
  • Chapter 3 – What do we need to do? (Strategy Development)
  • Chapter 4 – What creative approaches and materials do we need to develop?
  • Chapter 5 – How do we make things happen?
  • Chapter 6 – Monitoring and evaluation
  • Chapter 7 – Lessons learned and re-planning
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