Creative Brief Template One
This template can be used when developing a creative brief. It contains sections on:
- Health Area and Intervention(s)
- Shared Vision
- Background
- Priority Audience
- Primary Audience
- Influencing Audience details
- Objectives
- Competitive Behaviors/ Barriers
- Positioning Statement/ Key Promise (and supporting points)
- Call to Action
- Creative Considerations
- Media Approach
- Materials to be Developed
- Donor
- Key Partners
- Technical/Program Specifications
- Geographic Placement
- Language

- Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences
- Promoting Quality Malaria Medicines Through SBCC: An Implementation Kit
- A Field Guide to Designing a Health Communication Strategy
- Mobile 4 Reproductive Health-m4RH [Website]
- Girl Safety Toolkit: A Resource for Practitioners
- Using Mass Media for AIDS Prevention
- Comprehensive Condom Programming A guide for resource mobilization and country programming
- JHU/CCP Pathways Models
- Human Resources for Health Toolkit
- Leadership in Strategic Communication: Making a Difference in Infectious Disease and Reproductive Health
March 25, 2019