Creative Brief Template One

Source

Johns Hopkins University Center for Communication Programs

This template can be used when developing a creative brief. It contains sections on:

Health Area and Intervention(s)
Shared Vision
Background
Priority Audience
Primary Audience
Influencing Audience details
Objectives
Competitive Behaviors/ Barriers
Positioning Statement/ Key Promise (and supporting points)
Call to Action
Creative Considerations
Media Approach
Materials to be Developed
Donor
Key Partners
Technical/Program Specifications
Geographic Placement
Language

Language

Last Updated

March 25, 2019

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