Creative Brief Template One
Date of Publication
2015This template can be used when developing a creative brief. It contains sections on:
- Health Area and Intervention(s)
- Shared Vision
- Background
- Priority Audience
- Primary Audience
- Influencing Audience details
- Objectives
- Competitive Behaviors/ Barriers
- Positioning Statement/ Key Promise (and supporting points)
- Call to Action
- Creative Considerations
- Media Approach
- Materials to be Developed
- Donor
- Key Partners
- Technical/Program Specifications
- Geographic Placement
- Language
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Last Updated
March 25, 2019
