Brand Strategy Worksheet

Date of Publication
2015

Branding is a marketing technique that has been successfully used in the commercial sector for years to sell products and services. Branding also can be used successfully in social and behavior change communication (SBCC) programs to help intended audiences adopt and maintain desired behaviors. 

A brand strategy is how, what, where, when and to whom brand messages are communicated and delivered. This worksheet can help a branding team to determine and define the brand execution, personality, and position.

 

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