I am currently a Program Officer with the Johns Hopkins Center for Communication Programs (CCP).
Prior to joining CCP, I managed public relations and outreach coordination for one of the first U.S. residential substance-abuse treatment centers for women and their children. In Southern Africa, I worked with national and district education partners to pilot a radio program that increased access to basic education for rural children and raised national awareness around HIV/AIDS prevention and care. I have also worked as a reporter: for the largest daily newspaper in Connecticut and for a mid-sized daily in southwest Florida, chronicling issues around growth and development, health, local politics, education and crime.
A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns. Usually, it is no more than two pages in length, sets the direction, defines the audience(s), focuses on the key messages and shows the desired results for an SBCC campaign or materials.
The Letlama (Lesotho Together Against HIV and AIDS Partnership) Project aimed to improve the health of the Basotho people by reducing the incidence of HIV infection through the promotion of protective behaviors and support for healthier social norms among young people 15-24 and adults 25-35.
Pretesting is the process of bringing together members of the priority audience to react to the components of a communication campaign before they are produced in final form. Pre-testing measures the reaction of the selected group of individuals and helps determine whether the priority audience will find the components - usually draft materials understandable, believable and appealing.