SUMATA Campaign Materials

The SUMATA initiative was launched on 8 March 2002 as a multilevel SM behavior change initiative designed to support the efforts of the Government of Nepal to reduce the high maternal mortality rate in Nepal.

The initiative primarily addresses husbands and mothers-in-law, calling them to care for their wives/daughters-in-law during pregnancy, birth, and the postpartum period; to share love, information, and the workload; and to prepare for childbirth and any complications that could occur during that stage. In districts with upgraded Emergency Obstetric Care services, SUMATA includes complication readiness, recognition of danger signs, and seeking emergency care, if required. SUMATA is an acronym for Care, Share, and Prepare.

SUMATA is also an auspicious word for mother in Sanskrit and can be broken down into Surakschhi (safe) Mata (mother).

The intended audience for SUMATA was women, husbands, families, community leaders, and community-based health workers.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: May 20, 2020

Aama ko Maya (Mother’s Love) Promo Certificates

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children.

The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Under the implementation of Bhanchhin Aama campaign, various community-based activities – Key life events, Ideal Families, Tasty Food competitions, Folk Song Competitions and Radio Quiz programs were the successfully implemented activities. In order to reinforce the key messages the program presented “Aama ko Maya” (mother’s love) Token of Love Certificates to 1000 days families. ‘Aama ko Maya’ certificates were provided for 3 different regions – Hill, Mountain and Terai where Suaahara was working. The file attached contains examples of all of the certificates.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

B’more for Healthy Babies – Novelty Items

B’more for Healthy Babies was launched in response to the high infant mortality rate (IMR) in Baltimore City – historically one of the worst in the nation. The initiative works through more than 100 partner agencies to implement a comprehensive program of improved policy, increased access to services and behavior change in communities and families.

Since this initiative was formally launched in 2010, the IMR has dropped consistently. In 2012, the rate reached a significant milestone – 9.7 deaths per 1,000 live births, a record low for Baltimore City. The disparity between the IMR for white and black infants has dropped by 40%. CCP has been instrumental in developing citywide campaigns on safe sleep practices for infants, smoke-free environments, and family planning. Highlights include the production of a powerful SLEEP SAFE video that is shown to all women delivering at a birthing hospital – a key decision making point for adopting safe sleep practices.

There were several health issues for which CCP worked with other partners to produce SBCC materials: safe sleeping, no-smoking near babies or pregnant women, and infant health.

These items were part of the campaign on safe sleep.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Malaria Health Facility Posters

These serves a dual purpose of job aids for service providers and reminder materials for clients. It has uniform messages per thematic area but are state-specific with images that resonates with cultural and religious leanings in by state.

The thematic categories covered are:

  1. MALARIA IN PREGNANCY – Job aid and reminder tips on ANC registration, LLIN use and care, IPT Information and appropriate IPT administration to pregnant women
  1. ANC/IPT – A reminder material for Clients to register early for ANC and take at least 3 doses of IPT during every pregnancy
  1. MALARIA PREVENTION – A reminder material for Clients on the three steps to malaria prevention; sleeping inside LLIN every night all rea round, treating confirmed cases of malaria with only ACTs and attending ANC and taking at least 3 doses of IPT during every pregnancy
  1. ACT – A reminder material for both Clients and Service Providers to always treat every confirmed case of malaria with only ACTs
  1. RDT – A material targeted at Caregivers to know that “Not Every Fever is Malaria” and RDT test can confirm if it is malaria or not under 10-15 minutes.

The posters were used in Nasarawa, Benue, Akwa Ibom, Kebbi & Zamfara between 2015-2017, and were produced in English and Hausa. Approximately 313 health facilities received posters to use within the clinics.

The English versions of the posters are available here.

The Hausa versions are available here.

Source: Johns Hopkins Center for Communication for Communication

Date of Publication: March 25, 2019

Nepal CRS FP Products

The Nepal Contraceptive Retail Sales (CRS) Project was established in July 1976. Its status was formally acknowledged by the Ministry of Finance in 1978. Financial support was provided by USAID through Westinghouse Electric Inc, USA. The social marketing of Dhaal, Nepal’s first male contraceptive, was inaugurated in 1978.

From 1984 onwards, the CRS/MCH project was represented by a bold logo – a boy and a girl nurtured within the protective hands of their parents. Today, CRS is managed by local Nepalese staff and governed by an independent Board of Directors. It is the only social marketing company working as a not-for-profit organization in Nepal.

CRS Company developed various Family Planning, HIV/AIDS and STI Prevention, Child Health, Maternal Health and other health related materials.

Details on CRS Company can be found going through its web site: http://www.crs.org.np/index.php

Source: Nepal CRS Company

Date of Publication: March 25, 2019

SUMATA Posters, Lampshade, Danglers, Banner, Sticker

The Nepal Family Health Program (NFHP-I) was a six-year (2002-2007) bilateral activity of United States Agency for International Development, Nepal (USAID/N) with the Government of Nepal. Its overall goal was to support the Government’s long-term goal of reducing fertility and under-five mortality within the context of the National Health Policy and Second Long-Term Health Plan 1997-2017.

The Maternal and Neonatal Health (MNH) Program has been working in Nepal since June 1999 to increase access to and demand for safe motherhood (SM) services.

The SUMATA initiative was launched on 8 March 2002 as a multilevel SM behavior change initiative designed to support the efforts of the Government of Nepal to reduce the high maternal mortality rate in Nepal. SUMATA is an acronym for Care, Share, and Prepare in Nepali. It is also an auspicious word for mother in Sanskrit. The intended audience for SUMATA was women, husbands, families, community leaders, and community-based health workers.

SUMATA standardized SM messages were used in posters, billboards, lampshades, danglers, banners, stickers, radio spots, jingles and dramas, TV dramas, and street theater. Radio dramas highlighting general SM messages have been broadcast nationally.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

Wall Painting – Maternal Neonatal Health Messages

The Nepal Family Health Program (NFHP-I) was a six-year (2002-2007) bilateral activity of United States Agency for International Development, Nepal (USAID/N) with the Government of Nepal. Its overall goal was to support the Government’s long-term goal of reducing fertility and under-five mortality within the context of the National Health Policy and Second Long-Term Health Plan 1997-2017.

Under the Safe Motherhood program, Maternal Neonatal Health (MNH) messages focusing on birth preparedness were also reinforced through wall paintings at 60 sub-health posts, health posts and busy public places of Banke and Kanchanpur districts. The walls were painted by local artists. Monitoring shows that wall painting was very cost effective and popular in rural settings where literacy rate was low.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019