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Interactive voice response (IVR) is an automated, phone-based platform that can be used in social and behavior change (SBC) programs to provide individuals with information, pose questions and record user responses, and remind users of upcoming appointments or the need to take medication.
Well-established linkages between outcomes in family planning (FP) and other development sectors can be leveraged through integrated social and behavior change (SBC) programs. However, as the evidence from integrated programming accumulates, professionals working on multisectoral SBC integration must strengthen these linkages by disseminating programmatic findings in a systematic and coordinated way; sharing useful tools and instruments; and communicating enablers and barriers to integration in funding, design, implementation, and evaluation.
Although the Zika virus was first discovered over 50 years ago, its risks during pregnancy have only recently been understood. When Zika transmission surfaced in large urban centers of Brazil in late 2015, an international public health emergency response began. Dozens of organizations and country governments leapt into action to provide awareness and prevention information, with little opportunity to coordinate messaging. During the first year of the USAID Zika response in Latin America and the Caribbean, USAID found that over 30 behaviors were being promoted. This large number of behaviors presented a challenge to the potential effectiveness of social and behavior change (SBC) efforts to prevent Zika at the household and community level.
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This update includes recently produced tools and examples. Newly added items are at the top of each list.
Gender roles and relations impact a broad array of health and development issues—from economic empowerment to governance to violence against women and HIV and AIDS. Social norms and expectations of how men and women should behave are a key determinant of health and development outcomes, as are structural issues such as inequitable laws and policies. Over the last decade, the field of gender equality programming has grown in its scope and sophistication, tackling our understanding of femininity and masculinity, as well as addressing gender as a continuum by looking at transgender and intersex issues.
Community engagement is a proven social and behavior change (SBC) strategy that has helped people around the world identify and address pressing health issues. According to UNICEF, community engagement focuses on collective or group participation. It empowers communities and their social networks to reflect on and address a range of behaviors, issues and decisions that affect their lives and to become proactively involved in their community's development. Community engagement is a strategy that raises awareness and strengthens the community's capacity to effect change.
Breakthrough-ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs (JHU∙CCP). The contents of this website are the sole responsibility of JHU∙CCP. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, or The Johns Hopkins University.