This page offers online courses in the basics of SBCC as well as on more specific topics such as SBCC for malaria, various topics in research, and social media. Some of the online courses offer certificates upon completion.
SBCC Basics
Whether you are new to social and behaiovr change communication, or have been prcacticing SBCC for years, it is always useful to have a refresher on the basics of all phases of the SBCC process. Many Health COMpass users contact us asking for a list of "basic tools" so we are pelased to present such a list for your reference.
This list is far from comprehensive, but we hope that it will be a startng point for learning, or re-learning SBCC skills.
We welcome your suggestions for this list, and ideas for its use - please add your materials by registering and then completing the contriubtion form.
Happy learning!
Resources
In 2005, USAID’s Bureau of Global Health developed the Global Health eLearning (GHeL) Center to provide its worldwide mission-based health staff with access to state of the art technical global health information.
This document presents the strategic communication process developed by Femina Hip for its online and social media tools including Facebook, Twitter, SMS, and website.
It outlines the process of developing a social media strategy, the content creation process, and the monitoring and evaluation methods.
This course is organized around the following 8 modules:
The purpose of this book is to share a set of steps and tools with those in the field to help ensure that behavior change communication efforts are developed strategically— with participation from all stakeholders, clear goals, segmented audiences, and effective messages based on sound research and credible theory.
This book describes a practical approach for planning and implementing health communication efforts; it offers guidelines, not hard and fast rules.
This is a free online course developed for the full range of those working in the health communication field, including practicing health communication specialists, those just entering or new to the field, or those who are more experienced.
An overview of several health communication theories, provided by the University of Twente (Netherlands.) The theories presented here are related to communication. Students can use these theories as a source for a better understanding of the theoretical fieldwork of communication. Theories include:
▪ Elaboration Likelihood Model
The Extended Parallel Processing Model (also widely known as Threat Management or Fear Management) describes how rational considerations (efficacy beliefs) and emotional reactions (fear of a health threat) combine to determine behavioral decisions.
This is a chapter from a textbook, The Handbook of Global Communication (2012). It describes the Social Ecological Model, a process which guides communication strategy by accounting for all levels of society that influence individuals.
Ideation refers to how new ways of thinking (or new behaviors) are diffused through a community by means of communication and social interaction among individuals and groups. Behavior is influenced by multiple social and psychological factors, as well as skills and environmental conditions that facilitate behavior.
Social (or Observational) Learning Theory stipulates that people can learn new behaviors by observing others. Earlier learning theories emphasized how people behave in response to environmental stimuli, such as physical rewards or punishment.
Propensity Score Matching is a statistical technique that allows researchers to more accurately measure social and behavior change communication (SBCC) program impact and to make a strong case for causal attribution.
The Health Communication Capacity Collaborative (HC3) is developing a series of research briefs on a variety of communication theories to help social and behavior change communication professionals design and implement their programs.
This research brief describes the Theory of Planned Behavior and when it should be used in designing social and behavior change communication programs.
It also features a case study of the theory in action, as well as what implementers need to know about the Theory of Planned Behavior.
This framework provides a systematic way to improve and account for public health actions. Evaluation involves procedures that are useful, feasible, ethical, and accurate. This is meant to serve as a practical, non-prescriptive tool which summarizes and organizes the steps and standards for effective program evaluation.
The purpose of this workbook is to help public health program managers, administrators, and evaluators develop a joint understanding of what constitutes an evaluation plan, why it is important, and how to develop an effective evaluation plan in the context of the planning process.
Using a logical, ten-step model, the workbook provides an overview of key concepts and methods to assist health promotion practitioners in the development and implementation of program evaluations.
This guide is designed to help Advocacy, Communication and Social Mobilization (ACSM) programs at national and sub-national levels to strengthen routine M&E of ACSM activities. More specifically, this guide will help ACSM planners and implementers: 1.
The training manual is comprehensive to include various aspects of M&E. It includes the following seven modules.
These Malaria Indicator Surveys (MIS) measure indicators related to the Roll Back Malaria (RBM) Global Malaria Action Plan, the Mi
The purpose of this resource is to provide guidance on implementation of Helping Babies Breathe (HBB) as a program for neonatal resuscitation in low-resource settings, and as a catalyst for advancing sustainable national programs for newborn and maternal health.
The purpose of these Guidelines is to provide information on the preparation for and implementation of an assessment of the national HIV monitoring and evaluation (M&E) system.1 It also includes key steps to take after an assessment to facilitate implementation of M&E system-strengthening activities.
This framework provides a systematic way to improve and account for public health actions. Evaluation involves procedures that are useful, feasible, ethical, and accurate. This is meant to serve as a practical, non-prescriptive tool which summarizes and organizes the steps and standards for effective program evaluation.
This facilitator’s guide is intended to support the delivery of the Understanding Formative Research: Methods, Management, and Ethics for Behaviour Change Communication Training.
A short white board animation video that illustrates how the Nigerian Urban Reproductive Health Initiative used Ideational Theory to inform and design the successful project mass media campaign, activities, messages and materials.
Alive & Thrive is an initiative in Vietnam aimed at improving infant and young child feeding by increasing rates of exclusive breastfeeding and improving complementary feeding practices.
Wazazi Nipendeni (Love me, parents) is a national, multi-channel social and behavior change communication campaign in Tanzania that aims to empower pregnant women and their partners to take the steps necessary for a healthy pregnancy and safe delivery.
The purpose of this plan, developed shortly after the devestating earthquakes in Nepal in the spring of 2015, is to communicate health risks with communities directly affected by the earthquake in 14 priority districts by focusing on interpersonal communications, dissemination of information, and community mobilization through community volunteers, including frontline health workers and civil society organizations for the immediate six month period May-October 2015.
The Community Health Program Implementation Guide was developed by the Communication for Healthy Living Project to help community level NGOs and CDAs to carry out a package of family health interventions that have been proven to improve community health.
Uttar Pradesh is one of the first states in India to initiate a state level BCC strategy for the National Reproductive Health Mission (NRHM). This BCC strategy document intends provides a blueprint for focused BCC interventions to achieve the goals of NRHM.
This document details the demand creation efforts of Tupange (Let's Plan) / Kenya Urban Reproductive Health Initiative, which used an inclusive dynamic community mobilization approach to reach out to the poor in urban settings.
The “Celebrate Life! Use Family Planning” communication strategy had the following elements
