This resource includes a package of evidence showing the impact social and behavior change communication (SBCC) has on a number of HIV prevention and treatment areas, including condom use, voluntary medical male circumcision (VMMC) and the HIV continuum of care.
Measuring HIV SBCC Outcomes
The community of practitioners working in HIV as well as donors look for strong evidence to support program outcomes and to guide the development of effective HIV approaches. The field of health communication also applies as much rigor as possible when evaluating interventions. While there are many innovative methods for evaluating the impact of health communication programs, there are also challenges. Choosing the most appropriate design is critical and largely depends both on the purpose of the study and the goals of the research and/or evaluation.
In this Trending Topic, Measuring HIV Health Communication Outcomes, HC3’s Research and HIV teams present resources to help guide health communication practitioners working in the field of HIV and AIDS. We welcome other resources and tools for inclusion so please register on the site and contribute those you want to share with the community.
Banner image: Adolescents peruse informational flyers at a town meeting on HIV/AIDS in Kibungo, Rwanda. © 2001 Center for Communication Programs, Courtesy of Photoshare
This guide helps key staff and community volunteers assess and improve their efforts to abate HIV/AIDS.
This handbook contains practical guidelines for planning, researching, designing, producing and evaluating HIV/AIDS programs on the radio. Its focus is on the practical issues and approaches involved but does not attempt to cover the technicalities of radio production. This handbook may be of interest to:
The indicators in this guidance meet the minimum needs of the President's Emergency Plan for AIDS Relief (PEPFAR) to demonstrate progress in the fight against HIV/AIDS. Taken together, these indicators promote responsible program monitoring across and within PEPFAR-funded technical areas. .
This is a concise set of guidelines and sample questions for a focus group with youth about HIV/AIDS.
It includes information on gow to organize a focus group, and provides a list of suggested questions.
This guide walks the user through the steps of understanding and measuring social impact, as well as planning necessary for that measurement.
It includes the following sections:
The aim of this 2008 study was not only to discover the effectiveness of HIV prevention messages but also to find out from the target audience how such campaigns could be more effective at reaching them and bringing about the required behavior modification to lead to HIV and AIDS prevention.