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Malaria SBCC Strategies

[UPDATED SEPTEMBER 2016]  While much progress has been made against malaria in the last decade, SBCC can be used to reach populations who remain at risk as transmission dynamics change. It can also be used to identify people with asymptomatic infections and monitor their compliance with treatment, as well as informing communities of optimal times for malaria control interventions.

Strong evidence suggests that quality social and behavior change communication (SBCC) can improve malaria prevention and treatment behaviors. As progress is made towards malaria elimination, SBCC becomes an even more important tool.*

*Koenker, Hannah, et al., Strategic roles for behaviour change communication in a changing malaria landscape. Malaria Journal

Resources

  • Tools
  • Examples

PMI Communication and Social Mobilization Guidelines

The purpose of these guidelines from the President's Malaria Initiative (PMI) is to assist in the development, implementation, monitoring and evaluation of programs to influence behaviors and mobilize communities to create long term normative shifts towards desired behaviors and to sustain enabling behaviors around the four PMI interventions.

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The President’s Malaria Initiative Monitoring and Evaluation Strategy for Behavior Change Communication

The primary goal of the President's Malaria Initiative (PMI) BCC M&E strategy is to support National Malaria Control Programs (NMCPs), in-country stakeholders, and PMI implementing partners in effectively monitoring and evaluating the quality of BCC activities and their impact on desired behavioral outcomes.

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Communication Guide for Malaria Control Interventions, 2015-2020

Tanzania

The goal of this guide is to provide a framework for guiding Malaria BCC actors and implementing partners in Tanzania for a well coordinated, and sustained quality communication for Malaria interventions.

The objectives of the guide are: 

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Liberia Malaria Communication Strategy 2016-2020

Liberia

The fourth Liberia National Malaria Strategic Plan (NSP) for 2016–2020 addresses the need to scale-up malaria control and prevention activities to build on gains made under the Millennium Development Goals and to continue making progress under the new Sustainable Development Goals (SDG).

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National Communication Strategy for Malaria Control in Uganda

Uganda

Malaria prevention hinges on individual, family and community actions, adaptation of prevention,control and treatment options provided by the Ministry of Health. Communities need to be provided with correct and consistent information on the disease in order for them to take up these options.

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Advocacy, Communication, and Social Mobilization Strategic Framework and Implementation Plan [Nigeria]

Nigeria

This strategic framework and implementation plan was created to guide malaria partners in the implementation of advocacy, communication (BCC) and social mobilisation (ACSM) interventions designed to support Nigeria's national malaria control efforts.

Download

National Strategy for Malaria Control and PreElimination 2011-2015, Lao People's Democratic Republic

Laos

The first section of this document provides background information relevant to the strategic plan for malaria control in Lao PDR. It includes a brief country profile, the health system and an overview of malaria (covering epidemiology, history and the current situation).

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Colombia Malaria Strategy - Communication and Advocacy

Colombia

 The specific objectives for communication and advocacy are:

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National Strategic Plan for Malaria Control and Elimination in Thailand, 2011-­ 2016

Thailand
The vision of the National Malaria Control and Elimination Strategy is that 80 percent of the total country areas will be free from locally acquired malaria transmission by the year 2020.
 
The specific objectives to achieve this goal include: 
 
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Strategic Malaria Communication Guide for Central America

Belize
Costa Rica
Dominican Republic
El Salvador
Guatemala
Haiti
Honduras
Nicaragua
Panama

This Strategic Malaria Communication Guide was developed following an assessment that included in-depth interviews of key actors and a literature review that led to the definition of key focus areas and recommended communication tactics that National

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Plan de Communication pour la Lutte Contre le Paludisme, 2013-2017, rev 2016

Madagascar

This is the national strategy for malaria communication for Madagascar.

The plan consists of the following elements:

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Plan de Communication 2015-2017 pour la Lutte contre le Paludisme

Guinea

The communication plan aims to guide Guinea's Malaria Control Program and partners to plan and oversee the implementation of communication activities in the framework of the fight against malaria in Guinea by the standards of the World Health Organization ( WHO).

It revolves around two objectives:

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Plan Strategique 2011-2015 de Lutte Contre le Paludisme au Burkina Faso

Burkina

The performance review of the implementation of interventions against malaria in Burkina Faso during the period 2002 to 2010 showed significant progress in the fight against malaria across the country.

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Communication and Social Mobilization for Malaria Prevention and Control in Myanmar

Myanmar

This proposed communication strategy intends to increase and sustain malaria prevention and treatment seeking behaviors among identified at-risk groups in particular and raise awareness of malaria prevention throughout the country.

Download

Nigeria Advocacy, Communication and Social Mobilization Guide

Sub-Saharan Africa
Nigeria

On January 23, 2015 members of Nigeria's National Malaria Elimination Program (NMEP) and its Advocacy, Communication and Social Mobilisation Committee (ACSM) met with partners to collectively finalize a harmonized malaria social and behavior change communication (SBCC) strategy.

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Malaria Communication Strategy for Somalia, 2006-2010

Somalia
This strategy is designed to provide a framework for guiding implementing partners toward a well coordinated and sustained communication campaign for malaria prevention and control in Somalia. 
 
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COMBI SBCC Communication Strategy for Integrated Community Level Malaria, TB, and HIV Prevention [Namibia]

Namibia

Developed in 2011, this is an SBCC strategy for community-level programs in behavior change related to TB, malaria and HIV prevention.

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Illustrative Communication Strategy for Prevention and Control of Malaria during Pregnancy

This document serves as an example of a communication strategy for prevention and control of malaria in pregnancy. It covers background about malaria in pregnancy, walks the reader through the strategy design process, points out where malaria can be integrated into a communication strategy, and lists priority problems.

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National Malaria Control Programme Strategic Plan, 2009-2015 Sierra Leone

Sierra Leone

The goal of this Strategic Plan is the scaling up for impact to reduce by 50% malaria associated morbidity and mortality from the 2002 baseline by 2015.

The specific goals are:

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National Health and Nutrition Communication Strategy (Afghanistan)

Afghanistan

The strategy  outlines  eight  components to  address  gaps  in  eight  areas:  knowledge,  guidelines, messages  and  materials,  utilization  of  existing  channels,  personnel  and  skills, monitoring and supervision, translating program lessons into action, and overall coordination and synergy within and beyond the Ministry of Public Health.

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Advocacy, Communication, and Social Mobilization Strategic Framework and Implementation Plan [Nigeria]

Nigeria

This strategic framework and implementation plan was created to guide malaria partners in the implementation of advocacy, communication (BCC) and social mobilisation (ACSM) interventions designed to support Nigeria's national malaria control efforts.

Download

National Communication Strategy for Indoor Residual Spraying [Uganda]

Uganda

This Indoor Residual Spraying (IRS) Communication Strategy is a complement to the Communication Strategy for Malaria Control in Uganda 2005-2010.  The strategy prioritizes the following communication problems and challenges for IRS communication, which are:

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National Malaria Communication Strategy, 2011-2014 [Zambia]

Zambia
The communication strategy was developed on the premise that communication is a cornerstone in the success of any health intervention. 
 
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Zanzibar Communication Strategy for Malaria Control, 2008-2012

Tanzania

This strategy has four priority intervention strategies which include case management, control of malaria in pregnancy through Intermittent Preventive Treatment (IPT), Integrated vector Control, and Community Involvement and Participation.

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Mozambique Malaria Communication Strategy 2013-2017

Mozambique

This strategy is based on associations between research on the behavior, anthropology, sociology, social marketing, public relations, education and entertainment, popular drama and interpersonal communication.

Download

Programme Nationale de Lutte contre Paludisme

Senegal

The purpose of this document is to serve as a framework for all actors involved in malaria communication in Senegal.  This strategy a

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Plan de Communicacion de la Lutte contre le Paludisme 2013-2015

Congo, Democratic Republic

The elements of this strategy include the following:

Download

National Malaria Control Communication Strategy 2008-2010, Equatorial Guinea

Equatorial Guinea

The National Malaria Control Program of the Ministry of Health and Social Welfare of Equatorial Guinea is implementing an ambitious, comprehensive strategy with the goal of drastically reducing the transmission of malaria throughout the country.

Download

Preliminary Benin ARM3 Behavior Change Communication Strategy (2012-2016)

Benin

The ARM3 Behavior Change Communication (BCC) strategy aims to support the National Strategic Plan by contributing to the development, implementation, monitoring, and evaluation of NMCP initiatives to influence behaviors and mobilize communities to create long-term normative shifts toward desired behaviors and to sustain enabling behaviors around

Download

Plan de Comunicacion et de Plaidoyer en Matiere de Lutte contre la Paludisme, 2014-2018, Mali

Mali

This is the communication strategy for the Malaria Control Program in Mali.

The strategy includes

  • Treatment of pregnant women
  • Childhood prevention of malaria
  • Diagnosis and treatment
  • Social mobilization

 

Download

Plan de Communicacion de la Lutte contre le Paludisme 2013-2015

Congo, Democratic Republic

The elements of this strategy include the following:

Download

Advocacy, Communication, and Social Mobilization Strategic Framework and Implementation Plan [Nigeria]

Nigeria

This strategic framework and implementation plan was created to guide malaria partners in the implementation of advocacy, communication (BCC) and social mobilisation (ACSM) interventions designed to support Nigeria's national malaria control efforts.

Download

Rwanda Malaria Communication Strategy 2010-2012

Rwanda

This strategy is part of the Rwandan national initiative intending to significantly reduce malaria morbidity and mortality. The program has behavior change at its foundation, and it requires people to adopt the necessary behaviors to achieve malaria pre-elimination. In order to carry out this work, massive community mobilization is required.

View Resource

Programme Nationale de Lutte contre Paludisme

Senegal

The purpose of this document is to serve as a framework for all actors involved in malaria communication in Senegal.  This strategy a

View Resource

Communication Strategy for Malaria Control Interventions, Tanzania 2008 - 2013

Tanzania

This communication strategy has been developed, to support the two main/core strategies, that were identified in the National Malaria Medium Term Strategic Plan 2008-2013 (MMTSP).

Download

This website is made possible by the support of the American People through the United States Agency for International Development (USAID) under the Breakthrough-ACTION Project, supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017 with the Johns Hopkins University.

Breakthrough-ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs (JHU∙CCP). The contents of this website are the sole responsibility of JHU∙CCP. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, or The Johns Hopkins University.

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