Integrated SBCC refers to SBCC programming designed to cohesively address more than one health or development issue within the same program.
Integrated SBC
In recent years, development programs have shifted away from vertical programming to initiatives that bring together a combination of topics/approaches within a single program. This shift is reflected in the Sustainable Development Goals, indicating that integrated programming is a priority across the range of global development areas.
Integration covers at least three approaches to campaign development:
- Including more than one health topic in a project
- Utilizing multiple communication channels (e.g., mass media plus mobilization of social networks in the community)
- Working at multiple levels (e.g., linking service quality improvement or improved counseling to family health decision-making)
The World Health Organization states that integration is needed in order to ensure that, "people get the care they need, when they need it, in ways that are user-friendly, achieve the desired results and provide value for money.”
Accompanying the trend for integrated development is a growing interest in integrated social and behavior change (SBC) programming as a critical strategy to improve health and development outcomes.
In this Trending Topic we present tools for development, management, and evaluation of integrated SBC programs as well as examples of materials produced by integrated programs worldwide.
If you have any materials which you would like to add to this collection, please contact us - simply write to Susan Leibtag, Health COMpass Curator, at susan.leibtag@jhu.edu. Thank you!
Additional Resources:
- The story of Egypt's Communication for Healthy Lliving Campaign (CHL). CHL is a prime example of a successful integrated campaign - one that was flexible enough to add new helth topics into the mix as the campaign matured.
- Guidance for Evaluating Integrated Global Development Programs (FHI360)
- Integrated Development Evidence Map (FHI360)
Banner photo: A woman and service provider in Egypt, where the Communication for Healthy Living project serves as an outstanding model of a successful integrated campaign.
Resources
This webinar, held on September 25, 2017, provided an overview of key considerations when designing, implementing and evaluating integrated social and behavior change communication (SBCC) programs.
The Integrated Model of Communication for Social Change (IMCFSC) describes an iterative process where a community engages in dialogue and collective action to produce social change and support improvements in the health and welfare of its members.
This toolkit offers a guide for how to plan, implement and monitor a mass distribution of long-lasting insecticide-treated nets (LLINs) that may be integrated with vaccination campaigns for measles, polio, and/or other vaccine-preventable diseases; de-worming treatments; administration of Vitamin A and other micronutrients.
This handbook is for health practitioners who are interested in using mobile technology effectively in their projects.
Population-health-environment (PHE) is a development approach that recognizes the interconnectedness between people and their environment, and supports multi-sector collaboration and coordination.
This manual aims to guide international development project designers through the steps essential to an integrated project.
The Guide helps individuals and organizations appropriately plan for mHealth deployments. The Guide:
The training materials in this package consist of the following: 1) Facilitator's Guide, 2) Participant Manual, 3) A case study from the Philippines.
Also included are the following PowerPoint Presentations -
This OCV Communication Framework aims to support cholera-prone and outbreak countries to develop their national and sub-national communication strategy for OCV uptake and cholera prevention, control and management.
In light of recent progress towards elimination of mother-to-child transmission of HIV, the strong momentum for integrating programs on HIV, sexual and reproductive health (SRH), maternal, newborn and child health (MNCH), family planning, and sexually transmitted infections, and country-level adoption of the 2013 Consolidated World Health Organ
Developed in 2011, this is an SBCC strategy for community-level programs in behavior change related to TB, malaria and HIV prevention.
Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal.
The C-IMCI Framework is made up of three elements: (1) improving partnerships between health facilities and the communities they serve; (2) increasing appropriate and accessible health care and information from community-based providers; and (3) integrating promotion of key family practices critical for child health and nutrition, and a multi-se
This brief is intended for United States Agency for International Development (USAID) Mission and Washington technical and management staff who are considering designing integrated social and behavior change communication (SBCC) projects, or who would like to better understand and manage existing projects.
Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal.
Saath-Saath Project (SSP), funded by United States Agency for International Development (USAID) provided HIV prevention, care, support and treatment services along with family planning (FP) services, referral and gender-based violence (GBV) prevention and mitigation services through its outreach activities and expanded integrated health services
This resource kit is designed to effectively equip a core team of trainers and participants with required information on aspects of integrated ATM planning, strategies,interventions and communication.
This checklist, part of the Northern Uganda Malaria, AIDS & Tuberculosis Program (NUMAT), NUMAT was a 6-year, USAID-funded project designed to expand access to and utilization of HIV, tuberculosis, and malaria prevention, treatment, care, and support activities in conflict-affected districts of Northern Uganda.
This strategy will ensure that SBCC interventions (i.e. peer education/outreach, supportive communication materials, advocacy, social media etc.) are targeted and tailored to address barriers to social and behavior change, using a an approach that combines interventions appropriate to audience life-stages.
Wazazi Nipendeni was ocially launched in Mwanza in November 2012.
Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal.
This campaign is part of the Support for Service Delivery Integration (SSDI)-Communication project, implemented by the Johns Hopkins Center for Communication Programs (CCP) and partners in Malawi from 2011-2016.
The Balanced Counseling Strategy (BCS) is a strategy designed to be interactive and client-friendly. It uses three key job aids to guide comprehensive and high-quality reproductive health and family planning counseling to clients.
Running from September 2014 to December 2017, the Obulamu Campaign in Uganda forms a multi-channel communication platform using the standard greeting "How’s Life" as its umbrella slogan to integrate six health areas: HIV/AIDS, family planning, malaria, maternal and child health, nutrition and TB.
The Family Health Booklet is an easy-to-read, integrated health promotion material, which connects families to individual-level actions, community-based initiatives and clinical services.
This game show was designed as a centerpiece of the GoodLife Ghana Project.
The Essential Nutrition Actions (ENA) framework is an operational framework for managing the advocacy, planning and delivery of an integrated package of preventive nutrition actions encompassing infant and young child feeding (IYCF), micronutrients and women's nutrition.
This implementation guide was used to roll out Phase One of the Oblumanu Campaign in Uganda.
