Trending Topic: SBCC Basics Refresher


Whether you are new to social and behavior change communication, or have been practicing SBCC for years, it is always useful to have a refresher on the basics of all phases of the SBCC process.

Many Health COMpass users contact us asking for a list of "basic tools" so we are pleased to present such a list for your reference. This list is far from comprehensive, but we hope that it will be a starting point for learning, or re-learning, SBCC skills.  It is organized by the steps of the SBCC process, and for each step we provide a few tools and a few examples from project work.  For a super-quick refresher on the SBCC Process, you can always refer to "The P Process" brochure.

We welcome your suggestions for this list, and ideas for its use - please add your materials by registering and then completing the contribution form.

Happy learning!


Foundations of SBCC
Evaluate and Evolve
Involve Stakeholders
Design the Strategy
Organizational Development
Create and Test
All in One Resources
Mobilize and Monitor




Tool What is Social and Behavior Change Communication?
Tool SBCC Research Primers
Tool Summary of Communication Theories
Tool The "P" Process
Example NURHI Conceptual Framework
Example National Framework for Effective HPN SBCC
Example JHU CCP Pathways Models


  In the Inquiry Step, we begin to understand the extent of the problem by identifying audiences, uncovering our intended audiences' barriers to behavior change, identifying facilitating factors to behavior change, and developing a succinct problem statement. 
Tool Understanding Formative Research: Methods, Management, and Ethics for Behaviour Change Communication [Facilitator's Guide]
Tool Research Methods
Tool How to Conduct a Situation Analysis
Tool How to Do an Audience Analysis
Example Formative Research on Infant and Young Child Feeding in Vietnam
Example Situation Analysis of Behavior Change Communication Activities in Bihar



In this step, we create a strategy  that will get us from where we are to where we want to be. The strategy will include communication objectives, audience segmentation, program approaches, channel recommendations, a workplan and a monitoring and evaluation plan.

Tool A Field Guide to Designing a Health Communication Strategy
Tool How to Develop a Communication Strategy
Tool How to Develop a Monitoring and Evaluation Plan
Tool Developing an Effective Evaluation Plan
Tool Writing a Communication Strategy for Development Programmes: A Guideline for Programme Managers and Communication Officers
Example Healthy Women of Ukraine Program FP / RH Communication Strategy
Example Kenya National EMTCT Communication Strategy 2012-2015
Example Behavior Change Communication Strategy for NRHM in Uttar Pradesh
Example SBCC Strategy and Implementation Guide [Guatemala]



This is when we develop the program’s communication products, combining the “art and science” of SBCC. In other words, we implement the art - the creative and artistic vision needed to inspire audiences to change as well as the science - the analysis, theory and strategic decisions we’ve developed.  We also test our ideas and designs with our intended audiences to ensure that messages are clear and actionable.

Tool How to Design SBCC Messages
Tool How to Design SBCC Creative Materials
Tool How to Conduct a Pretest
Tool How to Test Creative Concepts
Example Methodology for Pretesting Rock Point (RP) 256 Comic Book
Example Ebola Key Messages
Example CHCT Materials Pretest Report


  Now we implement our program and monitor its progress. With our partners, we disseminate products and conduct activities. Individuals who have been designated to monitor activities will make sure distribution and roll-out proceed as planned and potential problems are identified and addressed as quickly as possible.
Tool Training Manual on Basic Monitoring and Evaluation of Social and Behavior Change Communication Health Programs
Tool Monitoring and Evaluation Toolkit
Example BCS Program Monitoring Form
Example Religious Leaders Monitoring Form for Ministry
Example Street Smart Intervention Implementation Planning Tool
Example Advocacy, Communication, and Social Mobilization Strategic Framework and Implementation Plan [Nigeria]
Example Multi-Sector Partnerships for Preventing Violence


  At this point we conduct activities to determine how well our program achieved its objectives and identify any unintended consequences. We want to know why the program was or was not effective and whether or not the program had its intended effects on the knowledge, attitudes or behaviors of its intended audiences. We will also use the lessons learned to influence future programming and funding allocations.
Tool Training Manual on Basic Monitoring and Evaluation of Social and Behavior Change Communication Health Programs
Tool A Framework for Program Evaluation
Example Wazazi Nipendeni Impact Evaluation Results Summary
Example Evaluation of the Family Planning and Law Campaign


  Throughout the SBCC process, we need to learn more and more about our audience, and that knowledge can only come from those stakeholders who represent various segments of the population.  It is vital to engage stakeholders from the outset.
Tool How to Conduct a Stakeholder Workshop
Tool The Facilitation Primer
Tool Internal Stakeholder Engagement Workshop Toolkit
Tool ESD Model: Mobilizing Muslim Imams and Religious Leaders as Champions of Reproductive Health and Family Planning
Example ARH Stakeholder Workshop Meeting Summary
Example Partner Orientation Package


  While SBCC work is ongoing, an organization is always working to develop local capacity, resulting in more highly effective staff members, organizations, and systems—including organizational and financial stability, program service delivery, and program quality.
Tool Resource Mobilization Implementation Kit
Tool How to Develop a Mission Statement
Tool SWOT Analysis
Tool Handbook for Advocacy Planning
Tool Basics of Fundraising
Tool Marketing Your Organization's Services
Tool Fundamentals of Costing and Pricing
Example Quality Improvement Process for SBCC Programs and Group Sessions
Example Zambia Capacity Building Strategy
Example Multi-Step Process and Tools for SBCC Capacity Strengthening


Tool Global Health eLearning Center
Tool Introductory Courses in Social and Behavior Change Communication
Tool Health Promotion Foundations Course
Tool SBCC Online Courses
Tool How-to Guides (Health COMpass)


Photo credit: Radio journalists interview community members about the root causes of local conflict during a field trip in a peace-building radio programming course at Notre Dame University in Mindanao, Philippines. © 2001 Ross W. James, Courtesy of Photoshare