Segmentation is a common approach used by marketers to identify population sub-groups based on common characteristics to identify target audiences.
"Hooked" is a comic series which was part of the National Family Health Campaign in Zambia which runs once per week on the campaign’s Facebook page and follows the life and interactions of young women and men in a college setting. It discusses family planning, condom use, HIV testing, and malaria prevention, among other health topics
Pact, in partnership with the Elizabeth Glaser Pediatric AIDS Foundation and Johns Hopkins Center for Communication Programs, is supporting the government in accelerating Eswatini's progress toward the 95-95-95 targets and sustainable HIV epidemic control by preventing new infections and reducing the vulnerability of two key groups, orphans and vulnerable children and adolescent girls and young women.
The Adolescent Age and Life-Stage Assessment and Counseling tools aim to support health provider efforts to seize teachable moments while talking with adolescents on a one-on-one basis at the health facility.
ISHI was a behavior change communication campaign directed to Tanzanian youth to help them understand the risks associated with HIV/AIDS and to help them learn ways to protect themselves. The overall campaign objective was to increase the number of young men and women who believe they are at personal risk of contracting HIV/AIDS and to motivate them to adopt protective behaviors. The key message for ISHI phase II was “You cannot tell by knowing."