Physical Distancing

The short video was developed by Development Media International for African countries and provides an explanation of why physical distancing is important. A Siswati voiceover was provided in order to expand circulation to different target audiences through social media and for community engagement and training in Eswatini. 

As countries around the world wrestle with the issue of how best to contain the virus, physical distancing (or social distancing, as it is often referred to) has emerged as one of the leading public health recommendations for limiting infection rates. Developed and developing countries alike are adopting this as a policy, as seen through a succession of state- and country-wide ‘lockdowns’ and ban on mass gatherings.

This toolkit was developed in collaboration with the Department of Health to inform the public about the regulations for lockdown in the midst of the COVID-19 pandemic.  It includes PSAs, scripts for the PSAs, and a set of posters.

Scientists who study the transmission of respiratory illnesses like influenza say that infections typically happen when a healthy person comes into contact with respiratory droplets from an infected person’s cough, sneeze or breath.

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