Organizational Development

Breakthrough RESEARCH is gathering, analyzing, and sharing evidence on the costs and impact of social and behavior change (SBC) interventions to support the case that investing in SBC is crucial for improving health and advancing development. A review of the SBC costing literature identified 147 studies on SBC costs, methodological shortcomings, and knowledge gaps that can be addressed in new SBC costing studies. <--break->https://www.thecompassforsbc.org/sites/all/modules/wysiwyg/plugins/break..." title="">

Social and behavior change (SBC) interventions like mass media, interpersonal communication, and community engagement play a critical role in improving health outcomes. Yet gaps in information on the costs and impacts of SBC interventions mean an incomplete picture of the value of SBC interventions, their contributions to social and health outcomes, and potential cost savings from implementing SBC programming for malaria.

Costing is the process of data collection and analysis for estimating the cost of a health intervention. High-quality cost data on social and behavior change (SBC) are critical not only for developing budgets, planning, and assessing program proposals, but can also feed into advocacy, program prioritization, and agenda setting.

Social marketing as a public health intervention has existed for several decades and is familiar to donors and governments in many countries. In some cases, it may be necessary to advocate for the intervention when its benefits and potential health impact are not well understood by local stakeholders.

Breakthrough RESEARCH, with input from the United States Agency for International Development (USAID) and cross-sectoral implementing partners, developed research and learning agendas (RLAs) to strengthen two important areas of social and behavior change (SBC) programming: integrated SBC programming and provider behavior change (PBC).

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