What is Social Listening and Why is it Important?

Source
HubSpot

"Social listening is the monitoring of a brand's social media channels for any customer feedback and direct mentions of the brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities."

This article explains that by performing social listening and interacting directly with users, the content developer can produce a product that the audience actually wants, and then continually shift the strategy being used to meet the most current need.