This presentation describes how to use human-centered design (HCD) to plan programs for adolescent girls, developed by Adolescents 360.

This is called a transdisciplinary approach, joining adolescent developmental science, public health, socio-cultural anthropology, social marketing and HCD. These interventions are designed with girls by revisiting evidence; leading with questions, curiosity and empathy; and getting out into their world. There is a growing interest among the adolescent and youth reproductive health (AYSRH) community—and beyond—for this kind of approach, one that is more responsive to clients’ needs, puts users at the center, and co-creates with them; but there is still a gap in practical knowledge and guidance about how to marry this with the way implementing organizations traditionally operate.