Vaccination Communication Strategies: What Have We Learned, and Lost, in 200 Years?
This study compares Australian government vaccination campaigns from two very different time periods, the early nineteenth century (1803–24) and the early twenty-first (2016).
It explores the modes of rhetoric and frames that government officials used in each period to encourage parents to vaccinate their children. The analysis shows that modern campaigns rely primarily on scientific fact, whereas 200 years ago personal stories and emotional appeals were more common. The authors argue that a return to the old ways may be needed to address vaccine hesitancy around the world.
- Routine Childhood Immunization
- Interpersonal Communication for Immunization (IPC-I)
- Behavioural Considerations for Acceptance and Uptake of COVID-19 Vaccines: WHO Technical Advisory Group on Behavioural Insights and Sciences for Health
- Vaccine Hesitancy in Low- and Middle-income Countries: Potential Implications for the COVID-19 Response
- Social Media and Vaccine Hesitancy
- Report of the Sage Working Group on Vaccine Hesitancy
- Assessments of Global Drivers of Vaccine Hesitancy in 2014: Looking Beyond Safety Concerns
- MEDBOX Vaccination and Strategy Toolbox
- COVID-19: Can Behavior Insights Address Vaccine Hesitancy and Increase Take-up?
- The Best Evidence for How to Overcome COVID Vaccine Fears
- Addressing Rumors or Myths and Role in Vaccine Safety Events
- Transforming Immunization Dialogue
- Vaccine Hesitancy: An Overview on Parents' Opinions about Vaccination and Possible Reasons of Vaccine Refusal
- Increasing Immunization Uptake through a Rapid Surveillance and Response System Monitoring Trust
- HHS COVID-19 Public Education Campaign
December 30, 2020