CAPACITY STRENGTHENING TOOL

Using Survey Research to Evaluate Communications Campaigns

This resource outlines the questions you need to ask in the design stages of a communication campaign to maximize the chances of using survey research when you need it, and also explains the different types of survey methodologies, listing their advantages and disadvantages.

It explains benchmark polls, pre and post surveys, and tracking surveys.

Last modified: July 23, 2021

Language: English

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