Understanding Monitoring and Evaluation: Concepts and Common Methods for Behaviour Change Communications Campaigns: Facilitator’s Guide

This facilitator’s guide is an accompaniment to the training on Understanding Monitoring and Evaluation. The guide covers the role of monitoring and evaluation (M&E) for behavior change communication (BCC) and how it is different from M&E for health service delivery; creating M&E frameworks; choosing M&E indicators; selecting an appropriate evaluation design, data sources, and collection methods; designing an M&E plan; effective presentation and interpretation practices; and making recommendations for campaign revisions.

Last modified: July 23, 2021

Language: English