Transform/PHARE

Source
Population Services International

Transform/PHARE is a USAID funded five-year project that introduces innovative practices from marketing, advertising, human-centered design and behavioral economics to strengthen health-related behavior change programming.

Its objectives are:

  • Increase demand for family planning products and services
  • Enhance the active support for family planning among key secondary targets
  • Address social norms thus creating a favorable environment for family planning