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  • Theory of Planned Behavior

Theory of Planned Behavior

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Source
Johns Hopkins University Center for Communication Programs

This research brief describes the Theory of Planned Behavior and when it should be used in designing social and behavior change communication programs.

It also features a case study of the theory in action, as well as what implementers need to know about the Theory of Planned Behavior.

 

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Language
English
Last Updated

March 25, 2019

This website is made possible by the support of the American People through the United States Agency for International Development (USAID) under the Breakthrough-ACTION Project, supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017 with the Johns Hopkins University.

Breakthrough-ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs (JHU∙CCP). The contents of this website are the sole responsibility of JHU∙CCP. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, or The Johns Hopkins University.

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