Theory of Planned Behavior
Source
Johns Hopkins University Center for Communication ProgramsThis research brief describes the Theory of Planned Behavior and when it should be used in designing social and behavior change communication programs.
It also features a case study of the theory in action, as well as what implementers need to know about the Theory of Planned Behavior.
- Diffusion of Innovations
- Ideation
- Social Learning Theory
- A Field Guide to Designing a Health Communication Strategy
- Extended Parallel Processing Model
- Propensity Score Matching
- Designing for Behavior Change For Agriculture, Natural Resource Management, Health and Nutrition [Workshop Curriculum]
- Social Behavior Change for Family Planning [Curriculum]
- Integrated Model of Communication for Social Change
- Soap Operas for Social Change to Prevent HIV/AIDS [Guide]
Last Updated
March 25, 2019
