Testing SBCC Materials

FHI 360

The C-Bulletins were developed by C-Change for communication practitioners who develop and adapt SBCC materials and activities for audiences with lower literacy skills. Each bulletin offers practical, how-to assistance and a list of additional resources.  

This bulletin explains the testing of materials before they are finalized. 

It covers the following:

  • Why do we test materials?
  • What is concept testing, stakeholder review, pretesting, and field testing?
  • What is the sequence of steps in a testing process?
  • What methodologies are used in concept, pretesting, and field testing?
  • How should results from testing be used?
  • How much does testing cost and do budget limitations constrain the use of testing?
  • What is the value added for testing?