Technical Brief: Virtual Pretesting during COVID-19
This Technical Brief presents workarounds—tips and tricks to use digital platforms—to conduct pretests virtually. In this document, two instances for virtual pretesting are presented: the development of social and behavior change (SBC) materials and the development of job aids. Both use similar processes, but with specific differences that are highlighted in this document.
During a pandemic that is accompanied by an infodemic, pretesting SBC materials is more important than ever to ensure the content and images are accurate and credible and will motivate the behavior changes needed to prevent the spread of the disease and mitigate its impact. With so much conflicting and ever-changing information, as well as the propagation of rumors and inaccurate information, pretesting is essential to ensure messages are perceived as credible.
More Breakthrough ACTION COVID-19 Technical Briefs resources
- Technical Brief: COVID-19 Rumor Tracking Guidance for Field Teams
- Technical Brief: Integrating Gender in the COVID-19 Response
- The Health Communicator's Social Media Toolkit
- A Field Guide to Designing a Health Communication Strategy
- Rumour Has It: A Practice Guide to Working with Rumours
- Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences
- JHU/CCP Pathways Models
- Technical Brief: Handwashing with Soap: A Key Part of the COVID-19 Response
- Leadership in Strategic Communication: Making a Difference in Infectious Disease and Reproductive Health
- Learning Package for SBCC Facilitator's Guide
July 21, 2020