Technical Brief: Social and Behavior Change for Maternal, Newborn, and Child Health during COVID-19
This brief includes important considerations, messages, and resources to support country programs in adapting social and behavior change programming for maternal, newborn, and child health in response to the challenges presented by COVID-19.
SBC programs can engage in the following strategies to ensure people have access to the information and services they need during the COVID-19 pandemic:
- Build trust in essential MNCH services
- Address pregnancy and childbirth concerns
- Support breastfeeding and infant and young child feeding
- Ensure ongoing messaging around HIV prevention and treatment for pregnant and breastfeeding women
- Encourage routine immunizations
- Promote continued importance of care-seeking for other childhood illnesses
- Promote self-care for appropriate MNCH interventions
- Support healthy parenting
- Reach health providers as an audience for SBC

- Maternal, Newborn, and Reproductive Health and COVID-19: Adaptations, Successes, Challenges, and Next Steps. An Expert Consultation
- Talking to Children about Illness and Death of a Loved One during the COVID-19 Pandemic
- Technical Brief: Virtual Pretesting during COVID-19
- Technical Brief: Creating a Real-Time Rumor Management System for COVID-19
- Technical Brief: Handwashing with Soap: A Key Part of the COVID-19 Response
- Supporting your Child’s Mental Health as They Return to School during COVID-19
- Early Estimates of the Indirect Effects of the COVID-19 Pandemic on Maternal and Child Mortality in Low-income and Middle-income Countries: a Modelling Study
- Infant and Young Child Feeding Recommendations When COVID-19 is Suspected or Confirmed
- Technical Brief: Socially Marginalized Groups and COVID-19
- Technical Brief: Integrating Gender in the COVID-19 Response
July 22, 2020