Technical Brief: Social and Behavior Change for Maternal, Newborn, and Child Health during COVID-19

Date of Publication
2020

This brief includes important considerations, messages, and resources to support country programs in adapting social and behavior change programming for maternal, newborn, and child health in response to the challenges presented by COVID-19.

SBC programs can engage in the following strategies to ensure people have access to the information and services they need during the COVID-19 pandemic:

  • Build trust in essential MNCH services
  • Address pregnancy and childbirth concerns
  • Support breastfeeding and infant and young child feeding
  • Ensure ongoing messaging around HIV prevention and treatment for pregnant and breastfeeding women
  • Encourage routine immunizations
  • Promote continued importance of care-seeking for other childhood illnesses
  • Promote self-care for appropriate MNCH interventions
  • Support healthy parenting
  • Reach health providers as an audience for SBC