Strategic Communication Framework for Hormonal Contraceptive Methods and Potential HIV-Related Risks

Johns Hopkins University Center for Communication Programs

This framework:

  • Aims to guide local efforts to communicate the risks and benefits of hormonal contraceptives among women at risk of, or living with, HIV in an easy-to-understand and comprehensive format.
  • Provides a “roadmap” for country adaptation with key audiences, suggested messages & activities/channels.

  • Is not a “one size fits all” model, but a foundation to be adapted and expanded upon by countries to create national/ subnational communication strategies tailored to the local context
  • Ensures communication activities and outputs are coordinated to achieve agreed-upon goals and objectives